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I'm Marc O'Brien, a creative strategist, designer, and educator

Generator is a place for unfiltered ideas on design, business, and climate action.

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Jul 25
I suck at answering the question, "What is your dream project?"

I suck at answering the question, "What is your dream project?"

As a multi-tool, I can never respond in a simple way. I love zooming in and out on a project.
2 min read
Jul 21
The most common question I get asked by designers just starting their climate design journey

The most common question I get asked by designers just starting their climate design journey

“Do I need to go back to school to get an Environmental Science degree (or something similar) in order to
2 min read
Jul 16
Climate action is a core business requirement for design studios

Climate action is a core business requirement for design studios

Design studios that aren’t taking climate action run the risk of falling behind competitors and not supporting their clients
1 min read
Jul 14
Four reasons why investing in climate action now is a smart business decision AND how designers can show up

Four reasons why investing in climate action now is a smart business decision AND how designers can show up

If companies don’t invest in climate action, they won't be around in 5–10 years. In today&
1 min read
Jul 09
A win/win/win situation

A win/win/win situation

Going all in on climate as a design studio is a win/win/win situation for your studio, your clients,
1 min read
Jul 07
Design studios need to “climify” their work

Design studios need to “climify” their work

Four quick thoughts on why it’s important for design studios to “climify” their work to future proof their studio.
1 min read
Jul 02
I believe the design industry can play a crucial role in driving climate action

I believe the design industry can play a crucial role in driving climate action

Designers have helped sell fast fashion, pushed planned obsolescence, created desire for stuff people don't need, and made
1 min read
Jul 01
My Doom & Bloom recap: S1E5

My Doom & Bloom recap: S1E5

I host the Doom & Bloom podcast from Climate Designers. Below is my recap of the latest episode. Katie nailed
1 min read
Jun 30
My June 2025 Roundup

My June 2025 Roundup

A monthly series of what I (mostly) watched, listened to, read during the month related the design and/or climate.
1 min read
Jun 26
A Climate Designers Update: Summer 2025

A Climate Designers Update: Summer 2025

The following post is from the June edition of the Climate Designers newsletter. It was co-authored by me and Natalie
1 min read
Jun 18
Designing for Climate as a Creative Act

Designing for Climate as a Creative Act

I had the pleasure of talking with my buddy Justin Lokitz on his new podcast, Design Shift. We discussed the
1 min read
Jun 10
Climate Innovation Hub @ CCA by 2030

Climate Innovation Hub @ CCA by 2030

This year's theme for SF Design Week was Reform. As SFDW wraps up, I'm thinking more
3 min read