The Design Gap that's failing climate work

Breakthrough climate policies or alternative material innovation could change the world, but if people can't understand it, it falls flat. Investors won't fund it, professionals won't work on it, customers won't adopt it. Nothing happens.

Being a designer in climate for 10 years, I've seen this happen again and again.

Climate companies struggle at explaining their work. Their solutions and approaches are brilliant, but companies can't translate the science into stories that get funders excited, help them stand out from the noise, or change people’s behavior.

This is where strategic design and creative direction comes in.

When climate work is viable and feasible but fails to gain traction, that's a strategic design problem. The gap isn't technical, it's human. The hard science is solved, but what's not solved is how people understand, access, or choose the solution. Strategic design bridges these gaps by translating technical capability into human understanding, desire, and action. One can have the solutionm but will people actually use it?

If a brand feels generic in a crowded climate space or if a marketing campaign isn't resonating, this is where creative direction comes in. When an organization needs to build a movement, yet it's still thinking of the work its doing as a product, then this is where things can turn south. From the look and feel to voice and tone, every touchpoint is key to create a cohesive story that empowers people to take action.

Since 2016, I've bridged the gap between what has been created by startups/companies/orgs and what people actually understand. I take complex climate science and turn it into clear value propositions that resonate. I design user experiences that don't just inform, but actually drive behavior change, creating frameworks that make choosing the better, more sustainable option feel like the obvious decision.

I shape how the world sees climate work. I build brands that inspire action, create campaigns that cut through noise, and develop visual stories that make people rally around causes they feel personally connected with.

The climate crisis demands solutions that people actually use. I help make this happen.